Menu
Menu
Menu
CargoClub
CargoClub revolutionizes freight forwarding loyalty programs by seamlessly integrating sustainability objectives with appealing rewards. The primary challenge was effectively communicating the uniqueness of this approach through a strategic, visually compelling website redesign that emphasized clarity, ease of navigation, and strong brand identity.
CargoClub revolutionizes freight forwarding loyalty programs by seamlessly integrating sustainability objectives with appealing rewards. The primary challenge was effectively communicating the uniqueness of this approach through a strategic, visually compelling website redesign that emphasized clarity, ease of navigation, and strong brand identity.
Checkout the redesigned website here
Checkout the redesigned website here
Checkout the redesigned website here
CargoClub
(Details)
(Challenge)
Redesigning the messaging
CargoClub offers an innovative loyalty program for freight forwarders where sustainability and rewards go hand in hand. The challenge was all about clearly and convincingly communicating this unique concept through their website. The original site was functional but lacked a compelling message and visual appeal that highlighted CargoClub's innovative character. Additionally, the information structure wasn't optimal, leaving visitors uncertain about how CargoClub worked and its value to them. The challenge involved strategically and visually enhancing the website with clear navigation, appealing call-to-actions, and a strong visual identity.
CargoClub offers an innovative loyalty program for freight forwarders where sustainability and rewards go hand in hand. The challenge was all about clearly and convincingly communicating this unique concept through their website. The original site was functional but lacked a compelling message and visual appeal that highlighted CargoClub's innovative character. Additionally, the information structure wasn't optimal, leaving visitors uncertain about how CargoClub worked and its value to them. The challenge involved strategically and visually enhancing the website with clear navigation, appealing call-to-actions, and a strong visual identity.
(Goal)
A clear brand identity
The goal of the website redesign was to provide CargoClub with a more professional and dynamic look while clearly and attractively communicating its core message. Information had to be presented more clearly, emphasizing user benefits. Employing persuasion techniques such as the Von Restorff Effect and Anchoring, content was strategically structured to persuade visitors quickly. Moreover, the design needed to remain clean and modern, utilizing subtle orange accents to reinforce CargoClub's identity and evoke a sense of urgency and action.
The goal of the website redesign was to provide CargoClub with a more professional and dynamic look while clearly and attractively communicating its core message. Information had to be presented more clearly, emphasizing user benefits. Employing persuasion techniques such as the Von Restorff Effect and Anchoring, content was strategically structured to persuade visitors quickly. Moreover, the design needed to remain clean and modern, utilizing subtle orange accents to reinforce CargoClub's identity and evoke a sense of urgency and action.
(Result)
CargoClub redisigned
The redesign resulted in a website that not only appears visually more attractive and professional but also more effectively conveys what makes CargoClub unique. The new structure ensures visitors quickly understand how the program works and why participating is beneficial. Clear buttons and strategically placed call-to-actions simplify the user's journey. The updated website now better aligns with CargoClub's innovative and sustainable mission, strengthening its position within the freight forwarding industry.
The redesign resulted in a website that not only appears visually more attractive and professional but also more effectively conveys what makes CargoClub unique. The new structure ensures visitors quickly understand how the program works and why participating is beneficial. Clear buttons and strategically placed call-to-actions simplify the user's journey. The updated website now better aligns with CargoClub's innovative and sustainable mission, strengthening its position within the freight forwarding industry.
(Project Gallery)
(Project Gallery)
(Next)
